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Ryanair is the busiest international airline in the world

About Ryanair Magazine

The magazine carries features directly related to the interests and purchasing habits of Ryanair's unique audience. Elements include engaging destination guides, travel itinerary ideas, property and real estate guides, handpicked hotel reviews, seasonal recreation guides (sun, ski, golf, etc.), consumer product related features, health and beauty tips, technology updates and personality profiles.

With no distractions from home life or the office and with no other onboard media, passengers have little else to do apart from sit and read the inflight magazine.

The Ryanair inflight magazine provides
a premium environment for you to communicate your marketing message to an audience you cannot reach more cost effectively anywhere else.

About Ryanair Passengers

• This audience takes 4 holidays a year - £2.2 billion a year and £838 spent on average
• RYANAIR READERS SPEND million A MONTH on cosmetics and skincare – 7% of the market
• £224.5 million on jewellery – 484 per passenger, 19 million a month
• £45.4 was spent on watches – £3.75 million a month
• 53% drink champagne – 11% of the total UK market
• 20% intend to buy a car over the next 12 months
• 48% own two or more cars
• Ryanair passengers earn nearly double the national average
• 44% are AB
• 78% are ABC1

About the Audience

Ryanair Magazine readers are an affluent, Pan European audience, they earn well above the European average.

This means that advertisers can reach an upmarket audience of passengers who are prepared to pay for products that make their lives easier. They have a high propensity to travel frequently and are not prepared to waste money on flights.

Ryanair fly to airports with high frequency, many of these airports are not serviced by other airlines which means the only way to reach them is through the airlines advertising mediums.

The audience are huge purchasers of second homes, and property prices have increased by up to 100% in new destinations when the airline announces its intention to fly there.

Advertising opportunities

Display and online:

Please call us to discuss your marketing objectives and we’ll be happy to advise you on how best to take full advantage of reaching our huge affluent inflight European audience and also tell to more about our full range of options which include:

- standard run of paper display adverts - double page spread, full single page, half page, 1/4 page, a full range of cover options and gatefolds, etc.

- Bound Inserts

- Online pop ups and banner adverts

ADVERTORIALS:

The powerful chameleons of magazine advertising !

Advertorials are creatively tailored to blend in to their editorial surroundings. When produced to a high standard they engage and involve the reader - achieving priceless impact. They deliver an endorsed message using the voice of the ‘host’ magazine. Advertorials are used to communicate using more seductive detail, talk directly to relevant audiences and include information that is relevant, of interest and alluring to the reader. They can be used to add a strategic extension to your existing campaign, and create ‘time sensitive advertising’ to link and associate with current calendar events. Competitions can be included to drive a call to action, and there is also the opportunity to create new original images via commissioned photoshoots.

(please request our advertorials presentation from michael.cairns@ink-publishing.com and also view the DPS example below)

ADVERTISING ENQUIRIES

Ryanair Magazine is published on behalf of Ryanair by Ink Publishing, the world’s leading publisher of inflight magazines.

email: mark.duke@ink-publishing.com
Tel: +44 20 7613 8796 Fax: +44 20 7613 8778
ISDN: +44 20 7613 5826 www.ink-publishing.com

141-143 Shoreditch High Street, London E1 6JE Tel +44 20 7613-8777 Fax +44 845 280-278

RYANAIR PRODUCTION DETAILS AND CONTACTS

ARTWORK SPECIFICATIONS

• Format: Our preferred format is high resolution PDF files which should be supplied to the correct ad size as CMYK with fonts embedded and all elements set to 300dpi. We only accept artwork generated in the following design programs; Adobe InDesign, Photoshop, Illustrator and Acrobat. We do not accept responsibility for any unwanted results from artwork originally generated in any other software package.

• Resolution: Artwork should be supplied at a minimum of 300dpi, any artwork supplied lower than 300dpi will not print clearly.

• Bleed: Artwork for all Full Page adverts must include a 3mm bleed on all sides. All text and images should be at least a further 8mm from the trim size.

• Colour: Artwork should be completed and saved in CMYK process. We recommend that black is created with 100% Black, 40% Cyan. Any thin text or artwork will not print clearly if ink coverage is supplied too high.

DELIVERY METHODS

• Email: Artwork may only be emailed if the file size is less than 10 MB. All files over 10mb can be uploaded onto our FTP site.

• FTP: ftp.esubstance.com <ftp://ftp.esubstance.com/> | User name: ryanair | Password: ryandx2200 Once connected, drag your file into the ‘INCOMING’ Folder. Please include the issue date plus client name in the file name and notify us when the files have been uploaded.
Alternatively you can also send artwork via the following websites: www.yousendit.com or www.mailbigfile.com

• Post: CD with colour proof to: INK Production, 4th Floor, 141-143 SHoreditch High Street, London E1 6JE. CDs will not be returned unless requested.

RE-SUPPLYING ARTWORK

We check and prepare for print all artwork as soon as it’s received, if you need to amend your artwork and re-supply it you must notify us. We will not accept any responsibility if
incorrect versions are printed when multiple versions have been supplied and no instructions have been given.

Production Contact:
Ana Vazquez on +44 (0) 207 749 2312
Email: ana.vazquez@ink-publishing.com

AD DESIGN:

We offer a typesetting service and can create an advertisement for you if you provide us with pictures, logos, and text of what the advertisement should say. Please note that this will incur
additional charges.

TRIM & BLEED SIZES

Full page trim size:

260mm H x 200mm W

Screen size 150 Colour. Bleed 3mm. Measurements below are as trim area. Take 10mm off all around for copy area.

ONLINE MAGAZINE ADVERTISING SPECIFICATIONS

• Banners can be in Flash, jpg, gif and png
• Leaderboard 728 x 90
• MPU 300 x 250
• BUTTON 125 x 125
• Partner 180 x 180

ADVERTISING ENQUIRIES

Ryanair Magazine is published on behalf of Ryanair by Ink Publishing, the world’s leading publisher of inflight magazines

ADVERTISING CONTACT

email: mark.duke@ink-publishing.com
Tel: +44 20 7613 8796
Fax: +44 20 7613 8778
web: www.ink-publishing.com